A highly experienced visual merchandiser and creative leader, I have spent over 20 years crafting immersive, innovative displays for high-end brands such as French Connection, Joseph and Pringle of Scotland. My expertise spans global visual merchandising strategy, large-scale installations, and sustainable design. As Head of Creative at French Connection, I led a worldwide visual merchandising program, overseeing window schemes, in-store displays, and creative direction for flagship stores. Now working as a freelance creative, I specialise in bringing sustainability, artistry, and strategic thinking to every project.
Visual stylist and designer based in London
Combining creativity and strategic insight to drive customer engagement and sales. I offer comprehensive visual merchandising solutions that range from garment styling to full in-store layout planning. Whether you're launching a new store or refreshing an existing one, I’ll ensure that every element of your space reflects your brand's unique identity and creates an immersive, memorable shopping experience.
In addition to store planning, I provide tailored training programs to equip your retail teams with the skills they need to maintain visual standards, execute seasonal displays, and implement effective merchandising strategies.
Visual Merchandising
Creating captivating window displays and custom props that showcase your brand’s personality and attract attention. I offer end-to-end design solutions, from conceptualizing directional window displays to crafting unique, visually striking props that bring your vision to life. Whether you’re launching a campaign or enhancing your storefront, I ensure that every design element works together to create an impactful, memorable experience.
Retail theatre
Transforming retail spaces and exhibitions into immersive environments that reflect your brand's identity and captivate your audience. I offer complete design solutions, from store layout planning to exhibition concepts, ensuring that every detail enhances customer flow and interaction. My services include full project management, overseeing everything from design development to on-site installation, ensuring seamless execution, on time and within budget.
Store and exhibition design