A highly experienced visual merchandiser and creative leader, I have spent over 20 years crafting immersive, innovative displays for high-end brands such as French Connection, Joseph and Pringle of Scotland. My expertise spans global visual merchandising strategy, large-scale installations, and sustainable design. As Head of Creative at French Connection, I led a worldwide visual merchandising program, overseeing window schemes, in-store displays, and creative direction for flagship stores. Now working as a freelance creative, I specialise in bringing sustainability, artistry, and strategic thinking to every project.